About
Made so you never have to think about what you're wearing
Aureagle was created to help people feel confident in what they wear.
01 — Why we started
The trade nobody should have to make
Look at what's available to most people in India and a pattern shows up quickly. The affordable clothing is visually boring — plain, safe, forgettable. The clothing with real design behind it carries a price that has very little to do with what the garment actually costs to make.
So you either pay for the aesthetic or you settle. Aureagle Threads exists because that felt like a false choice. We put the money into the things that show — fabric weight, fit, print quality — and nothing into the things that don't.
Regular tees at ₹399. Oversized at ₹599. Not because we cut corners, but because we never added the markup in the first place.
02 — What the name means
Aur + Eagle
AUR
Aura
The presence you carry into a room. What you want your clothes to add to it, rather than quietly take away. Wearing something you feel good in changes how you stand before it changes anything else.
EAGLE
Above
The bird that sits above everything else. Winning, holding your own, being on top — and never having to shrink yourself to fit a room you walked into.
Put together: clothing that helps you carry yourself with more presence than you walked in with.
03 — Founder
Gaurav Singh Chouhan
Gaurav spent his working life as a real estate broker in Indore — a business built almost entirely on how you show up. Walk into a room looking like you belong there and the conversation starts differently. He noticed how much of that came down to something as ordinary as what you were wearing.
Aureagle Threads started from that observation rather than from a fashion background. No design school, no industry contacts — just a fairly stubborn belief that a good T-shirt shouldn't cost what the market was charging, and enough patience to keep rejecting fabric until the samples felt right.
It's a small operation. Orders are packed in Indore, and if you message the WhatsApp number on this site, you are talking to someone who knows exactly which tee you ordered.
04 — What we hold to
Seven things we don't compromise on
- 01
Confidence
Clothing should help you walk into a room without second-guessing how you look.
- 02
Comfort
If it looks good but you can't wait to take it off, it hasn't done its job.
- 03
Quality
Affordable shouldn't mean thin fabric and a print that cracks after two washes.
- 04
Affordability
Good design shouldn't automatically carry a premium price tag.
- 05
Creativity
Every drop should be worth looking at twice, not a recolour of the last one.
- 06
Discipline
Consistency in fabric, fit, print and presentation — every single order.
- 07
Minimalism
Clean, intentional and contemporary. Nothing on the garment that doesn't earn its place.
Every one of these is a decision we make on each drop, not a line in a brand deck.
See the result
05 — What you actually get
The specifics
- 180 GSM — Regular
- A comfortable everyday weight. Soft against the skin, breathable through an Indian afternoon, substantial enough that it doesn't cling.
- 220 GSM — Oversized
- Heavier cotton blend so the drop shoulder actually falls instead of collapsing. This is what separates a real oversized tee from a big one.
- Cotton blend
- Chosen over pure cotton for shape retention and how it handles repeated washing without going shapeless at the collar.
- DTF & screen printing
- Cured properly so the graphic survives the machine. Wash inside out and iron on the reverse and it stays sharp.
06 — Where this goes
The long version
To build Aureagle Threads into a leading Indian streetwear brand that makes confidence, quality and great design accessible to everyone.
Right now that means T-shirts, done properly. The range will grow into other streetwear pieces as we get each one right — but never by loosening the standard on the things above.
Explore the collection